Date: Tue, 15 Jul 97 16:57:05 CDT
Subject: McSchools in Australia
Date: Mon, 14 Jul 1997 22:08:30 +0100
From: Daniel Cass <firstname.lastname@example.org>
McSchools in Australia
By Daniel Cass
14 July 1997
You may be interested to know that McDonalds have had discussion with
Australia's Minister for Education, Dr David Kemp, about getting
accreditation in the national curriculum for McDonalds staff training.
McDonald's casual staff (young kids earning money over summer) will get
marks towards their graduation grade for on-the-job training. The Greens
concerns are several:
1. It is an insidious form of advertising which dignifies a commercial
operation through the imprimatur of the educational system.
2. McDonalds and other companies will become integral to education,
letting the government justify further savage budget cuts and then more
dependence on Corporate sponsorship.
3. McDs will have immense power over young employees; not only can it
sack them, it can fail them, ruining their future employment prospects.
4. McD's will be able to pay a miserly "training wage" with a captive
market of jobseekers who think they are getting a good deal by earning
money and doing some school subjects over their holiday break.
5. It epitomises the commodification of life and corporatising of the
You may be interested to know that I tried and failed to get quoted in
the media saying:
"McSchools are just the thin edge of the wedge. Let's go to the logical
conclusion and find sponsors for Parliament. We could have an Exxon
Minister for Shipping Safety, a Marlboro Minister for Health and a
Pyramid Minister for Banking."
(Note: Pyramid were the dominant bank in the blue-collar town of Geelong,
which has been hard hit by corporate sackings and bulling by such
luminaries as Alcoa, Shell and Caltex. Pyramid mismanaged their
investments and went down, taking tens of thousands of ordinary peoples'
savings with them.)
We also have built a street sign with positive goals in one direction
(Jobs, Forests) and the negative pointing the other way, (Sleaze and
McSchools). The only TV who turned up were the local community network,
Channel 31/ StKilda Access TV (SKA TV). Unfortunately, the media have
not really followed the McLibel suit as much as they have in other
We have much admiration of your work - keep it up!
Spokesperson on international issues, democracy and environment
Australian Greens Party - Victoria
U.S. McLibel Support Campaign
PO Box 62
Craftsbury VT 05826-0062
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